GOOGLE LOCAL SERVICES (GLS)

WHAT IS IT?

GOOGLE GUARANTEE BADGE helps you build a great reputation online.
  • Receive leads directly from potential customers as phone calls and messages, which means you only pay for leads, not clicks.
  • Business owners and all field technicians must submit background checks to Pinkerton Security AND business owners need to submit their license, insurance and provide a valid credit card. Note: A conviction record will not automatically bar someone from approval.
  • Once a business is screened and approved, they will receive a Google guarantee badge which builds trust and ensures Google will cover claims if a customer isn’t satisfied (up to $2,000).
  • Claims must be submitted within 30 days of the initial service completion date.
  • GLS is not available in all areas. As of July 2018: Dallas, Fort Worth, Arlington TX; Little Rock, Pine Bluff AR; Memphis TN; Oklahoma City, Tulsa, OK have this lead generation Google platform. More areas will be added in 2019.
FEATURES AND BENEFITS:
  • GLS ads appear at the top of Google Search results when people search for the services in a given area.
  • The ability to connect with customers at the moment they’re looking for services you provide (which, in turn, can lead to higher conversion rates).
  • Limited wasted time, as customers choose you (no chasing).
COST TO DO GLS
  • GLS is a pay-per-lead program through American Standard’s approved vendor, SearchKings. SearchKings only charges when a potential customer calls you for a specific service that you provide.
  • Leads for HVAC companies range from $25-$45.
    • No minimum monthly spend commitment.
    • No contracts.
HOW DO I SIGN UP?
  • It's easy. Just go to: https://forms.searchkings.ca/lsa/lr
  • Talk to your Shearer TM for assistance




Get Google Guaranteed

  • Free Account Setup
  • Free Support Training
  • Pay for Leads, Not Clicks
  • Earn Your Google Guaranteed Badge

Local services is Google's new product designed to compete with Angie's List, Home Advisor, Amazon Home Services or any other cost per lead advertising option.

The Local Services cards will show at the top of Google's search results, whenever someone searches for a local provider like you. Like Adwords, you pay only for leads from customers who click on your listing,and your listing will only show up when you have money left in your weekly budget.

  • It's a cost per lead. Meaning instead of paying for a random click or even a click per phone call, the consumer will go through additional steps to verify they are indeed an interested lead.
  • You only pay for leads from Google deems as a viable lead. There are checks and balances in place to ensure you are paying for actual leads.
  • If you view a lead as not viable you may dispute the lead cost. Keep in mind you're version of not viable and Google's may not perfectly align, but it's always good to try.

Get Google Guaranteed Today!

Marketing Depot will help you through the application process, get your account set up, help you manage your reviews / reputation management and provide ongoing support.

Google Local Services Ads

Reputation Management
Free
Google Local Services Ads
Free
Call Tracking and Recording
Free
Minimum Spend Commitment
No Minimum

AdwordsGoogle Adwords Services

Regular Price
American Standard Dealer Price

Google Local Services Ads Fee

$750/month
$400/month

Responsive 5 Page Website

$5000
$2000

Customized Google Display Ads

$500/month
$300/month

Contract Commitment

12 month
No Contract

For more information on Google Local Services Contact Your Marketing Depot Representative for more details


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