Requirements
- Dealers earn 3% on non-quoted residential American Standard equipment
- Dealers must reach a minimum of $50,000 in Co-Oped sales in current fiscal year to use funds
- Before advertising is published, printed, or viewed by the public, dealer must send proof to [email protected] for pre-approval.
- Pre-approval takes 24 to 48 hours
- If ad material comes from MAX, Pre-approval is still required; contact:[email protected]
- Invoices and back up material must be turned in within 45 days of the invoice date
- American Standard's trademark symbol is part of the American Standard logo, it cannot be an added to the existing logo
- Advertising agencies/media buyers can have full access to MAX
- Dealers must have vendor invoices made out to them, have them paid and then submitted to Shearer Supply in order to receive Co-Op
Funding of Co-Op from Shearer Supply
- Co-Op period is September 1, 2017 through August 31
- Co-Op dollars must be used by September 30 for prior year claims.
- No claims will be paid after September 30 for prior year claims
- Shearer Supply account must be current to use Co-Op dollars
Eligible Co-Op
Customized Brochures and Folders
- 50% Co-op: Shearer Supply customized brochures and folders (Better/Best/Good)
- 100% Co-Op: MAX customized brochures
Website
100% Co-op if pre-approved byShearer Supply's Marketing Team AND website features the following:
- American Standard logo with tagline on home page above the scroll (near top of page)
- Feature American Standard products within website content-including product photography and product benefits
- Amount reimbursed will be prorated based on % of website dedicated to HVAC (versus plumbing,electrical)
- No competitor's logos on the homepage
- Website hosting fees are not eligible
Truck Wraps
- 100% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
- American Standard logo with tagline must be on at least 3 sides
- American Standard must be prominent and a minimum of 30% of the available space
Online Banners/Display Ads
- 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
- 100% Co-Op: Online banners available on MAX
- American Standard logo and tagline must be as prominent as the dealer logo (no less than 80% of the size of the dealer's logo)
- 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
- If click through, link must direct to page exclusive to American Standard products
- If promoting financing, click through must direct to page with full financing disclaimer
Keyword Search Advertising (Pay Per Click/SEM)
- 50% Co-Op if PRE-approved by Shearer Supply's Marketing Team
- Only non-American Standard branded HVAC related keywords are eligible for Co-Op (examples: AC repair,furnace maintenance, heating and air dealer,ac installation)
- Search engine ad should include an American Standard mention
- Click through link must direct to page exclusive to American Standard products
Dealer Outdoor Building Signs
- 50% Co-Op if PRE-approved by Shearer Supply's Marketing Team
- Permanent sign with American Standard logo with tagline
- Electronic (Digital) signs are not eligible
Television
- 50% Co-Op on non-MAX material if pre-approved by Shearer Supply's Marketing Team
- 100% co-op: 15 or 30 second commercials available on MAX
- American Standard logo with Heating and Air Conditioning tagline (equal mention/space to dealer logo)
- At least one American Standard visual element not including the logo(product, American Standard creative or promotional offer)
- Must mention that you are an independent American Standard Heating and Air Conditioning dealer
Radio
- 50% Co-Op on non-MAX material if pre-approved by Shearer Supply's Marketing Team
- 100% co-op: 15 or 30 second commercials available on MAX
- Mention American Standard Heating and Air Conditioning at least 1 time
- Must mention that you are an independent American Standard Heating and Air Conditioning dealer
Newspaper/Magazine/Direct Mail
- 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
- American Standard logo is no less than 80% of the size of the dealer's logo
- 100% co-op: Ads available on MAX
- If room allows, picture of American Standard product(s)
Billboards
- 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
- American Standard logo is no less than 80% of the size of the dealer's logo
- 100% Co-Op: Billboard templates available on MAX
Training Classes
- 100 % Co-Op
- Administered by Shearer Supply
What's Not Eligible for Co-Op?
- Apparel and Promotional Items
- Customer Care Program Fees
- Search Engine Optimization (SEO)
- Local sports team and non-profit sponsorships
- Yellow Pages (trademark listing or display)
- Online business listing fees such as Angie's List, Yelp and BBB