CO-OP

Requirements
  • Dealers earn 3% on non-quoted residential American Standard equipment
  • Dealers must reach a minimum of $50,000 in Co-Oped sales in current fiscal year to use funds
  • Before advertising is published, printed, or viewed by the public, dealer must send proof to kpledger@shearersupply.com for pre-approval.
  • Pre-approval takes 24 to 48 hours
  • If ad material comes from MAX, Pre-approval is still required; contact:kpledger@shearersupply.com
  • Invoices and back up material must be turned in within 45 days of the invoice date
  • American Standard's trademark symbol is part of the American Standard logo, it cannot be an added to the existing logo
  • Advertising agencies/media buyers can have full access to MAX
  • Dealers must have vendor invoices made out to them, have them paid and then submitted to Shearer Supply in order to receive Co-Op
Funding of Co-Op from Shearer Supply
  • Co-Op period is September 1, 2017 through August 31
  • Co-Op dollars must be used by September 30 for prior year claims.
  • No claims will be paid after September 30 for prior year claims
  • Shearer Supply account must be current to use Co-Op dollars
Eligible Co-Op
Customized Brochures and Folders
  • 50% Co-op: Shearer Supply customized brochures and folders (Better/Best/Good)
  • 100% Co-Op: MAX customized brochures
Website

100% Co-op if pre-approved byShearer Supply's Marketing Team AND website features the following:

  • American Standard logo with tagline on home page above the scroll (near top of page)
  • Feature American Standard products within website content-including product photography and product benefits
  • Amount reimbursed will be prorated based on % of website dedicated to HVAC (versus plumbing,electrical)
  • No competitor's logos on the homepage
  • Website hosting fees are not eligible
Truck Wraps
  • 100% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • American Standard logo with tagline must be on at least 3 sides
  • American Standard must be prominent and a minimum of 30% of the available space
Online Banners/Display Ads
  • 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • 100% Co-Op: Online banners available on MAX
  • American Standard logo and tagline must be as prominent as the dealer logo (no less than 80% of the size of the dealer's logo)
  • 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • If click through, link must direct to page exclusive to American Standard products
  • If promoting financing, click through must direct to page with full financing disclaimer
Keyword Search Advertising (Pay Per Click/SEM)
  • 50% Co-Op if PRE-approved by Shearer Supply's Marketing Team
  • Only non-American Standard branded HVAC related keywords are eligible for Co-Op (examples: AC repair,furnace maintenance, heating and air dealer,ac installation)
  • Search engine ad should include an American Standard mention
  • Click through link must direct to page exclusive to American Standard products
Dealer Outdoor Building Signs
  • 50% Co-Op if PRE-approved by Shearer Supply's Marketing Team
  • Permanent sign with American Standard logo with tagline
  • Electronic (Digital) signs are not eligible
Television
  • 50% Co-Op on non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • 100% co-op: 15 or 30 second commercials available on MAX
  • American Standard logo with Heating and Air Conditioning tagline (equal mention/space to dealer logo)
  • At least one American Standard visual element not including the logo(product, American Standard creative or promotional offer)
  • Must mention that you are an independent American Standard Heating and Air Conditioning dealer
Radio
  • 50% Co-Op on non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • 100% co-op: 15 or 30 second commercials available on MAX
  • Mention American Standard Heating and Air Conditioning at least 1 time
  • Must mention that you are an independent American Standard Heating and Air Conditioning dealer
Newspaper/Magazine/Direct Mail
  • 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • American Standard logo is no less than 80% of the size of the dealer's logo
  • 100% co-op: Ads available on MAX
  • If room allows, picture of American Standard product(s)
Billboards
  • 50% Co-Op for non-MAX material if pre-approved by Shearer Supply's Marketing Team
  • American Standard logo is no less than 80% of the size of the dealer's logo
  • 100% Co-Op: Billboard templates available on MAX
Training Classes
  • 100 % Co-Op
  • Administered by Shearer Supply
What's Not Eligible for Co-Op?
  • Apparel and Promotional Items
  • Customer Care Program Fees
  • Search Engine Optimization (SEO)
  • Local sports team and non-profit sponsorships
  • Yellow Pages (trademark listing or display)
  • Online business listing fees such as Angie's List, Yelp and BBB